Our Work — Bax Advisory

Case Study

From "my website doesn't sell what I do" to a live conversion engine.

MorrFit is an endurance and strength coaching business. Different industry to ours — same problem every service business has: a website that didn't communicate who they help, what they offer, or the results clients get. Here's what working with Bax Advisory looked like.

Problem

A half-finished website — empty pages, placeholder text, strong social traffic that never converted to sign-ups. The owner's words: "it doesn't fully communicate who I help, what I offer, or the results my clients consistently achieve."

Process

Structured discovery, a written design brief, a full 7-page design the client could react to, two feedback rounds — then the build onto their existing platform, real photography wired in, and a working enquiry funnel replacing a broken form.

Payoff

A live, mobile-first site with a real success-stories engine, a tested lead-capture form delivering enquiries straight to the owner's inbox, and a platform ready for the next phase: an automated event-coaching funnel.

MorrFit homepage — hero and athlete highlights

Homepage — athlete-proof hero and clear coaching pathways

Success stories — real clients, real results, built for proof

MorrFit homepage on a phone — mobile-first hero

Mobile-first — where most of the audience arrives

It's insanely good — so easy to use and read. We're back to posting on social media, and it's all thanks to you.

Nathan · MorrFit Health & Performance — see it live at morrfithp.com.au

Capability

Agent solutions we've designed and run.

These systems run real business operations every day. Each one is a workflow we can tailor to your advice practice.

Penny — workflow executive assistant

An AI executive assistant purpose-built for advice practices: fee consent chasing, review booking, signature follow-up, review pack prep. Scenario-tested across real client situations, including hardship. Human approval on every client-facing step.

Work IN the businessCompliance-first

Live operations dashboards

A single screen showing clients, pipeline, tasks and upcoming commitments — synced live to the CRM, with actions (not just charts) built in. The owner sees the whole business without opening five tools.

Work ON the businessCRM-connected

A master operations agent

An agent that runs the day: it reads the calendar, CRM and task list each morning and delivers a daily brief of what actually needs attention — then coordinates the specialist agents underneath it.

Work ON the businessDaily brief

A sales pipeline agent

A pipeline chief-of-staff: chases what's going stale each morning, preps the owner before every call, debriefs afterwards, and runs a structured weekly pipeline review. Nothing falls through the cracks.

Work ON the businessDraft-then-approve

Client communications automation

Meeting transcripts turned into summaries, follow-ups and file notes; client reminders drafted, approved and sent by SMS or email; every touch logged back to the CRM automatically.

Work IN the businessHuman-approved

Assessment & reporting automation

Structured intake, automatic scoring, and a personalised report delivered in minutes. The AI-readiness check on this very site is one of these systems — try it and you're watching our work run.

Lead-to-reportLive on this site

Proof over promises.