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In active development — updated as we build

Bax OS. The operating system we run our own business on.

One screen for the whole business, a master agent that runs the day, and specialist agents underneath it. We're building it in the open, using it daily — and productising it for advice practices.

The Cockpit

One screen for the whole business.

The live Bax OS dashboard — NOVA at the core, specialist agents in orbit, the numbers that matter up top. This is the real interface, running.

Illustrative figures. Orbiting agents: Orion (sales), Penny, Client Comms, Marketing, Finance — coordinated by NOVA at the core.

The Idea

Working on the business shouldn't wait for the quiet week that never comes.

Penny and our workflow agents take admin out of the day-to-day — work in the business. Bax OS is the other half: giving a principal a live picture of the whole practice and a team of AI hands to act on it — work on the business. We're our own first customer, which keeps us honest: if a feature doesn't survive daily use here, it never reaches a client.

One live cockpit

Clients, pipeline, tasks and upcoming commitments on a single screen — synced to the CRM and task systems underneath, with actions built in, not just charts.

A master agent running the day

Every morning it reads the calendar, CRM and task list, and delivers a brief on what actually needs attention — then coordinates the specialist agents that do the legwork.

Specialist agents underneath

A sales agent that chases the pipeline. A delivery agent that tracks client work. A comms agent that drafts every client touch for approval. Each one a template we can re-shape for a practice.

Under the Hood

How Bax OS is wired.

NOVA coordinates a team of specialist agents on a 24/7 runtime, connected to the tools the business already runs — live today, in build, and planned.

Bax OS system architecture You and NOVA exchange chat, voice and Telegram both ways. NOVA (live) coordinates specialist agents: Orion (live), Penny and Client Comms (in build), Marketing and Finance (planned). All run on the NOVA Runtime, connected to integrations: HubSpot, Gmail, Calendar, Notion, Drive, Fireflies, Instantly, client-SMS, Telegram, Xero, Higgsfield, Fathom. BAX OS — SYSTEM ARCHITECTURE Live In build Planned chat · voice · Telegram You Principal / operator NOVA Master orchestrator holds the whole-business picture LIVE Orion Sales manager pipeline · call prep post-meeting admin LIVE Penny Client / fee-consent EA chase · reminders IN BUILD Client Comms draft-then-approve client email · SMS IN BUILD Marketing research · content social · newsletter draft-then-approve PLANNED Finance revenue · retainers invoices · cash PLANNED NOVA Runtime 24/7 Python engine · Claude model router · cost ledger · confirm-gated actions HubSpot Gmail Calendar Notion Drive Fireflies Instantly client-SMS Telegram Xero Higgsfield Fathom
Today

Running Bax Advisory

Bax OS runs our own consulting business daily — dashboards live, daily briefs landing each morning, the sales agent chasing the pipeline before 9am. Every feature is battle-tested on real operations first.

Where it's heading

Running your practice

The productised version for advice practices: your clients, your review calendar, your compliance obligations and your pipeline on one screen — with agents doing the chasing.

Build Log

Follow the build.

Dated, honest updates as Bax OS grows. New entries land as sprints finish.

July 2026

The engine moves to 24/7

A standalone runtime is built so Bax OS no longer depends on a laptop being open — the master agent and its scheduled jobs now run around the clock. Sprint 2 of the cockpit is under way: every dashboard card expands into a full detail panel, with live task sync in place and CRM and accounting integrations next.

Late June 2026

First specialist agent goes live

The sales agent comes online as the first specialist under the master agent — a daily pipeline chase each morning, structured call prep and debriefs, and a weekly pipeline review every Friday. Built deliberately as a reusable template: the same pattern re-shapes into a delivery agent, a comms agent, and beyond.

June 2026

The master agent takes the desk

The operations agent gets a portable, written specification — identity, tools, safety rails and memory — and starts delivering a daily operations brief. The design principle is set here: agents draft, humans approve.

June 2026

Sprint 1 — the cockpit

The first version of the Bax OS dashboard ships: clients, pipeline, tasks and events on one live screen. It immediately replaces the five-tabs-open morning routine, and becomes the surface everything else plugs into.

Register Interest

Want in when Bax OS is ready?

We're still designing, building and validating. If you'd like to register your interest, drop your email below — you'll be notified the moment it's live.